About

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I am an experienced and passionate business development manager with 7+ years experience in managing projects & companies to meet organizational health & wellness goals and achieve high-profit margins.

I closely monitor and adjust multiple aspects of the business to achieve the required outcomes, including marketing, pre-opening, corporate communications, customer satisfaction, procurement, staff training, & financial reports analysis. As part of the business development, I also track returns on investment, revenue and profitability and balance short-term and long term goals to optimize stakeholder satisfaction.

CLIENTS

2018 - pres.

Business Development & Marketing

Rayhan Medical Complex

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Nutrition Department Manager:

Within 3 months of joining

• • Increased revenue by 270%

  • Increased from 4 services and 1 product to 7 services and 3 products 

  • Increased staff from 2 employees to 8 employees 

  • Increased profit by 550% and service/package purchases from 60 to 300 per month. 

• • Introduced nutrition and slimming technologies incl. LPG, EMS, Encurve, food sensitivity testing, nutrition and fitness genetic testing & monthly meal memberships.

  • Executed social media strategy (including branding, design, website and advertising) [@macros.qatar & @rayhanmedical]

  • Collaborated with companies and bloggers in order to promote center services.

  • Reviewed company sales/financial strategy

April 2019 - pres. Rayhan Business Development & Marketing

Due to the success of the Nutrition & Slimming Department I took on the role of business development and marketing for the entire complex and in the first month increased the revenue from Plastic Surgery alone by 3.5 times (200k Qatari Riyal) when compared with the 6 month average previous [@rayhanmedical].

2017 - 2018

General Manager

Balance Diet Center

Main Achievements

• • Started from 6 months pre-opening and established a Diet Center from ground up, included 6 main services. 

  • Achieved profit within 4 months of soft opening

  • Between the 4rth and 6th month of opening profits increased by 30%

  • In the first 6 months of opening increased staff from 4 employees to 14 employees. 

• • Services introduced: Nutrition consultations, body composition analysis, slimming massage, Electrical Muscle Stimulation, personal training, and meal memberships. 

  • Introduced a meal membership program (contracting, hiring, menu creation, packaging design, contact distributors and suppliers, negotiations)

  • Reviewed company sales/financial strategy

  • Maintained the accounting (basic tracking of expenses, revenue, and profit), company banking related tasks

  • Opened lines of credit and business accounts with suppliers/distributors

  • Executed social media strategy via competitive research, benchmarking, analytics and brand/industry research. Created content and collaborated with companies & bloggers.

Instagram: @balance.qatar

2017-2018

Lecturer & Curriculum 

Developer

Sidra Medicine/Community College of Qatar

Curriculum Development & Lecturer at the Community College of Qatar as part of Sidra Medicines's 4-month preparatory program for health care workers in Qatar (6-month contract).

Medical Office Administration (Curriculum Development + Lecturer)

• • Topics: Written & Electronic Correspondence, Medical Records, Office Management, Financial Management

  • Develop Curriculum incl. exams, assignments, and projects. 

Medical Terminology for Health Care Workers (Lecturer)

• • Topics: Medical terminology, diseases & symptoms, anatomy & physiology, musculoskeletal system, cardiovascular system, skin and sensory organs.

2017

Lecturer & Curriculum 

Developer

Hamad Bin Khalifa University

Nutrition & Fitness Masterclass: Build a Custom Nutrition & Fitness Plan (6-month contract)

• • Topics: Measuring progress, macronutrient proportions, nutrition & fitness plan customization and progression, S.M.A.R.T Goals. 

  • Designed all course content and evaluations.

OTHER

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Virginia Commonwealth University

Phoenix Private School

Community College of Qatar

Qatar University

Ezdan Hotel

EDUCATION

2013

Master's Degree

UNIVERSITY OF WATERLOO

Health Studies and Gerontology -Thesis Based

Specialized in Public Health Program & Policy Evaluation

2012-2014

Bachelor's Degree

UNIVERSITY OF WATERLOO

Joint Honors Health Studies & Psychology

Pre-Health Professions Specialization

CERTIFICATIONS

2019 Project Management Professional Training - 36 PDUs (Technical, Leadership, Strategy)

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2018 Electrical Muscle Stimulation Training, XBody

2016 Clinical Nutrition, Weill Cornell Medicine

2015 ACE Certified Personal Trainer, American Council on Exercise

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2013 Fundamentals of University Teaching, University of Waterloo 

AS SEEN IN

SKILLS

SOCIAL MEDIA & BRANDING